The Promo Shoot..

It was a day of many emotions… We were supposed to shoot a Promo for Sigma 51… Seeing the clamp was enough to give us goose bumps.. It was a “see-it-to-believe-it” kind of thing. It was an incredibly grueling experience & all that echoed in that ground was “…Action…”

I wish I could put the whole feeling into words… But words fall short.. It was that enthralling..

Talking about the shooting experince, the whole promo shoot  was a  product of teamwork.

Before the shooting began, the director collaborated with the design artists and the actors to make sure that the promo’s look and sound would work together to achieve the final effect that the director had in mind. Creating an appropriate and unified ‘visual language’ was indeed important.

 We started from planning the photography for each shot with our Director of Photography (DP), and our Chief Cinematographer. They brought to us the knowledge of shot composition, film materials, optics, lighting, and color. Behind the whole shoot, they were  responsible for the artistic positioning… The shoot had all elements including.. Running-Pushing-Showing Oodles of attitude and yes, we all made the whole process a good time – made it memorable,we had lot of fun.. At the end of it all, we had a perfect promo… Just as desired.. People, just watch out for us!

While shooting, we came across a major note, that,
No matter how many people are involved in a film production, most of their efforts are aimed at creating images to be caught by the camera. The essence of filmmaking is knowing how to compose the images to be filmed and how to use the camera to capture the images in exactly the desired way.

The time has come to Dare & Endure… Because the Sigma51 team believes that the most important single thing, beyond creativity is daring to dare.. and we DARE to Excel….